Privacy Policy


We collect contact information directly from you when you complete a form on our website. This information is purely to enable us to contact you in response to a request for information that you have made.

For research projects and surveys, we collect contact information (email, telephone) for people from whom we need to obtain feedback/opinions related to a specific project. Any responses we then receive to such surveys are recorded/stored anonymously, with no link to the original contact details provided. The data collected is then analysed, anonymously, and provided to the client who engaged us to undertake the research project.

We will only share your information if you give express permission.

All contact data is deleted on completion of the project.


We take your privacy seriously and we will never sell or rent your personal data to any third-party. Sharing of your data and direct marketing activities are only carried out with your express consent, which you are free to withdraw at any time.

We need to obtain and process your personal data to respond to any enquiry you make regarding our services.

We need to obtain and process your personal data to undertake any project you or your employer has engaged us on.

We will never collect any personal information from you that we do not need or retain any data that is no longer necessary for the purposes specified in this notice.

Where we request sensitive personal data from you, the reason(s) for the request will be clearly given along with the purposes of the processing.


We are committed to protecting your personal data and to keeping it safe and confidential. We will therefore ensure that appropriate technical and organisational physical, electronic and procedural safeguards are implemented to protect it. Access to your personal data will also be limited to our employees.


Your personal data will generally be stored for up to 5 years.

We may, however, keep your personal data for longer than 5 years if we need it to fulfill our contractual obligations to you, the law requires us to maintain it for a longer period or you have not withdrawn your consent.


You have the right to:

  • Access your personal data from us and receive a copy.
  • Correct your personal data if it is inaccurate or incomplete.
  • Restrict processing of your personal data.
  • Erase your personal data under certain circumstances; and
  • Object to our processing of your data on certain grounds relating to your particular situation.

You can exercise the above rights by contacting us by one of the methods below. You can also object at any time to the processing of your personal data for marketing purposes. If you object to our use of your personal data for direct marketing purposes, please email us at You can also specifically opt out of receiving our marketing emails. To stop receiving our promotional emails follow the instructions in any email you get from us.


If you want to make a complaint about how your personal data was gathered, how it is being processed by Capability Gap Ltd. or you are not satisfied about how a complaint has been handled, you retain the right to lodge a complaint directly with The Information Commissioner’s Office (“ICO”), which is the UK data protection regulator/supervisory authority. For further information on your rights and how to complain to the ICO, please refer to the ICO website:


About Cookies

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

Persistent Cookies – These cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session Cookies – These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.
You can find more information about cookies at

Cookies we use:

We will not associate any data gathered from this site with any Personally Identifiable Information from any source unless you explicitly submit that information via a fill-in form on our website.